It doesn’t surprise me we’re near the bottom of the league in merch sales.
Snyder did a great job in alienating and eroding the fanbase, and I can’t imagine the team has been attractive to young new fans for a long time. Lack of success on the field and controversy off it. If you’re a young kid, and you aren’t supporting them for legacy purposes, then why would you choose to support them?
It all means less people buying merch.
And then, you go through a renaming disaster, where for a couple of years you have no identity, and then end up with one so generic the old fans hate it, and there’s nothing to inspire new fans.
If they’d gone Redwolves, with a cool logo and mascot, they’d have something to market. The Wolf concept could have been something to really start drawing in young fans, while kind of keeping old fans happy(ish).
Instead we get Commanders, which is a real non entity, and a cheap looking ‘W’ logo, and a mascot who’s a pig in an army uniform.
I know as a kid I’d have been really confused. I wouldn’t know the ‘hogs’ history. I wouldn’t make the connection. And I’d be super confused that our logo has nothing to do with our name and nothing to do with our mascot.
Feels like branding 101 to me.
There’s so much money left on the table. Surely they have to rebrand at some point?
If it were me…
Go back to our classic uniforms. For me, preferably, the Super Bowl era uniforms. Those are the ones that stick in my mind as the classics.
Change the name to something that can be branded on. I always liked Redwolves as it wasn’t too far from Redskins and leant itself to some fun marketing and merchandising.
I quite liked Redtails too, but I always felt that having a name you need to kind of explain to the layman wasn’t the best idea.
And for a logo, whatever name you pick, lean into an aesthetic that follows the old Redskins logo design aesthetic.
Currently putting a Commanders jersey alongside a Redskins jersey, there’s no real common thread. No continuity. No link. They even messed with the colours. Get the nostalgic link back for us old fans while making it fun and drag to entice in the young generation.
My two cents!
Snyder did a great job in alienating and eroding the fanbase, and I can’t imagine the team has been attractive to young new fans for a long time. Lack of success on the field and controversy off it. If you’re a young kid, and you aren’t supporting them for legacy purposes, then why would you choose to support them?
It all means less people buying merch.
And then, you go through a renaming disaster, where for a couple of years you have no identity, and then end up with one so generic the old fans hate it, and there’s nothing to inspire new fans.
If they’d gone Redwolves, with a cool logo and mascot, they’d have something to market. The Wolf concept could have been something to really start drawing in young fans, while kind of keeping old fans happy(ish).
Instead we get Commanders, which is a real non entity, and a cheap looking ‘W’ logo, and a mascot who’s a pig in an army uniform.
I know as a kid I’d have been really confused. I wouldn’t know the ‘hogs’ history. I wouldn’t make the connection. And I’d be super confused that our logo has nothing to do with our name and nothing to do with our mascot.
Feels like branding 101 to me.
There’s so much money left on the table. Surely they have to rebrand at some point?
If it were me…
Go back to our classic uniforms. For me, preferably, the Super Bowl era uniforms. Those are the ones that stick in my mind as the classics.
Change the name to something that can be branded on. I always liked Redwolves as it wasn’t too far from Redskins and leant itself to some fun marketing and merchandising.
I quite liked Redtails too, but I always felt that having a name you need to kind of explain to the layman wasn’t the best idea.
And for a logo, whatever name you pick, lean into an aesthetic that follows the old Redskins logo design aesthetic.
Currently putting a Commanders jersey alongside a Redskins jersey, there’s no real common thread. No continuity. No link. They even messed with the colours. Get the nostalgic link back for us old fans while making it fun and drag to entice in the young generation.
My two cents!


