Well, a few things. First off, Gibb's 2.0 did that and it was a miserable failure. Now I don't put the blame solely on Gibbs, he had a terrible front office (compared to the excellent front office in Gibb's 1.0) with an meddling owner who let the inmates run the asylum. But it still didn't work. He did the best we've had, with 2 playoff appearances, but both years were not long term competitive teams - they were back-into-the-playoffs teams.
The league is clearly pass oriented. That said I want a strong running game.
I just disagree with this idea that we're constantly moving away from 'what works'. Just because the running plays were giving us yards doesn't mean they were working. Working means points on the board. We dominated the yards on the ground last game through 3 quarters, but we fell short on the score board (our lead was because of a TD on defense) and time of possession.
A solid, balanced attack is what is key. Some weeks it'll mean more running than passing, some weeks it'll mean more passing than running.
The criticism of the (general) play calling is over blown and tiring. It comes after every single loss and is just as much of an overreaction as the stuff we see after wins; go look at how people reacted to the Saints win... You'll see the same people overreacting in those threads/calls/articles/blogs as you see overreacting now. The idiots on certain radio stations are the ones furthering the argument and then it winds up being spewed by fans. Actually analysing the general play calling shows it's pretty balanced.
If you want to criticize a specific play call, or you want to get into who they have running the ball (specifically Banks and Griffin) that's one thing. But, in general, I refuse to see how the offensive play calling is the issue. I hear people make complaints, but when you look at the stats and the play log, and give each series some context (being ahead, being behind, time left, quarter, success/failure of previous plays) their argument falls apart. When you show them this and point it out, their only rebuttal is that they aren't a 'stats guy' or something else as ridiculous; yeah i hate when pesky 'stats' and 'facts' get in the way of my knee-jerk reactions and opinions as well...