I don't think location will dictate price hikes. I think it's going to happen no matter what, no matter where. I also don't think it should be vilified as it is still a business. Everyone who has ever worked a day in their life has done it with the goal of being profitable. We can speculate all we want, but the extent of cost that the team now has to endure is hard to truly grasp. The prices are going to go up, and it's because the cost of doing business dictates it. Obviously there is a level of thinking about what is 'too much' and what's 'acceptable...' but we also have no idea.