The only way it sticks is if they are making more money with Commanders than they would with any other branding... Commanders is a very limited and boring brand that I don't think will sell well, even with winning. I guarantee there are explorations since even before the team was sold to Harris in what branding would be better and more profitable than Commanders. Winning will not retain a brand that is not very marketable and profitable.... They know that all those that like Commanders will accept a new brand also when a new one is announced...
These are my feelings too.
There’s likely (in a broad sense) three types of fans by now.
The Veterans who hate the rebrand and won’t buy the new Commanders stuff regardless.
The newer/casual fans who are okay buying Commanders gear.
The Daniels fans, who are really buying commanders gear because of our new QB. Especially the jerseys. They aren’t buying the brand or the style, they’re buying the player.
I suspect moving to a different name that’s not so obviously Snyder influenced will bring the first group back to a degree, especially if the style homages the look and colour scheme of the original uniforms but with a cooler name and logo.
The JD fans will buy anything, regardless of the name or style.
The middle group who have been weaned on the Commanders brand may be reluctant, but I’d imagine they’re the minority group.
The success we’re having is bringing back the enthusiasm of the old fans, and bringing in the new fans with JDs exciting play.
I think we’re in for a good run to the playoffs this year 🤞🏻but don’t think we’re winning the SB this year.
Now is the time to rebrand and take advantage of what should be a sustained period of success by biting us a better name, with a cooler logo, and a hugely expanded brand reach.
Commanders just feels limited in scope. It’s mediocre, our logo is boooooring, and our style does nothing to pay homage to our history.
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