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I don't think that's 'knowable' as the NFL doesn't release it's financial info, at least not at a detailed level. Here's an interesting article on how the NFL generates most of it's revenue.
www.investopedia.com
I did see a note in there that it's estimated the Green Bay Packers (a team for which financials are public) made $236 million in 2023 in 'local sales' (that's money the franchise makes for itself outside of their share of NFL profits for things like ticket sales, concessions, swag sales, etc...). It's estimated each NFL team got another $374 million from the league. The author of this article estimates that the NFL as a whole brought in approximately $12 Billion in 2022. So you are talking about shockingly high profits. How much of that comes from things that would be associated with a rebrand is anyone's guess. But I think it underlines just how diffucult an argument 'rebranding is too expensive' might be to make.
How the NFL Makes Money
The NFL makes money in many ways, but its TV deals are by far its most lucrative revenue stream and will likely continue to be.
I did see a note in there that it's estimated the Green Bay Packers (a team for which financials are public) made $236 million in 2023 in 'local sales' (that's money the franchise makes for itself outside of their share of NFL profits for things like ticket sales, concessions, swag sales, etc...). It's estimated each NFL team got another $374 million from the league. The author of this article estimates that the NFL as a whole brought in approximately $12 Billion in 2022. So you are talking about shockingly high profits. How much of that comes from things that would be associated with a rebrand is anyone's guess. But I think it underlines just how diffucult an argument 'rebranding is too expensive' might be to make.
