(New Poll) The Washington Commanders Brand 2.0: Beer Drinkers and Hail Raisers

How do you feel about the Commanders Brand 2.0?

  • Vastly improved, if this is THE brand moving forward I’m satisfied.

  • I like the direction, but I still feel more to do. I will/have specified in thread.

  • I don’t like this new direction. I didn’t like the old either. They can’t make this work for me.


Results are only viewable after voting.
Those numbers above make that black jersey better looking than the current ones if they changed nothing else.
 
Wow, a lot of grumpy 50-something GenXers on a message board. Who would ever have guessed?
We grew up watching these two
Laugh Laughing GIF
 
I think it's because with that design the base color is black...but the fact that it is black is not the focal point of the helmet. The burgundy and yellow W and stripes really stand out with that variation, and it is without question better than the current black. I get the frustration regarding that aspect with some of the fans up to this point. Many of us can come up with better designs within 5 minutes than what they launched in 2022.
 
Also, I don't know if this was true for everybody else but a throwback helmet to the "Football Team" era was the last thing I wanted with the new brand. For me the whole Washington "Football Team" era was a sad time that needs to largely be forgotten. We did get a division championship out of it, but I would prefer to just remember them as Redskins for that one.
 
There was a poster back on ES that did mock ups of uniforms w a basic W embracing more of a burgundy and gold (not yellow). That poster's designs were MUCH better than what we have now.
 
I think it's because with that design the base color is black...but the fact that it is black is not the focal point of the helmet. The burgundy and yellow W and stripes really stand out with that variation, and it is without question better than the current black. I get the frustration regarding that aspect with some of the fans up to this point. Many of us can come up with better designs within 5 minutes than what they launched in 2022.
Many did come up with better designs than they launched in 2022.

I still think the ketchup and mustard uniforms are by far the worst.
 
Also, I don't know if this was true for everybody else but a throwback helmet to the "Football Team" era was the last thing I wanted with the new brand. For me the whole Washington "Football Team" era was a sad time that needs to largely be forgotten. We did get a division championship out of it, but I would prefer to just remember them as Redskins for that one.
The best things to come out of the WFT era were some shirts.

I have one that reads:

GIANTS
EAGLES
FOOTBALL TEAM
COWBOYS


But the best was my buddy's shirt that said, "My favorite football team is Football Team"...absolute genius.
 
And that’s funny because it was a joke. It was pathetic, lol. We should have just gone by Washington. Nothing else.
 
I've said for years that WFT was worse than Commanders. It was an even bigger signal of Snyder's arrogant incompetence. Common sense says he should have been at least somewhat prepared for the name having to change--instead we got Football Team. That was his level of foresight
 
You are in good company here brother. I hate it, and Harris sticking with it is the one stain on his ownership record I will never fully forgive him for. But it is what it is at this point.
 
You are in good company here brother. I hate it, and Harris sticking with it is the one stain on his ownership record I will never fully forgive him for. But it is what it is at this point.
I feel exactly the same way and believe it will ultimately depress the revenue they would have made if they changed it
 
I feel exactly the same way and believe it will ultimately depress the revenue they would have made if they changed it

I disagree.

My guess is they’ve concluded it would be either net neutral or more expensive to change the name again, which is why they aren’t doing it. If the name isn’t Red Wolves, Wolves, Warriors, or Sentinels, then there’s really no point in changing it again. Nothing else is going to land much differently than Commanders anyway.

If the name were materially hurting revenue, a multibillion-dollar franchise wouldn’t sit on it. If the new stadium opens in 2030 and the name is still Commanders for Game 1, that tells you everything you need to know.
 
I would pretty much agree with this staement, except I would stretch it to 2032.

I can’t see them rebranding two years after the new stadium opens even if it is the 100th Anniversary. By then Commanders will likely be fully established, and I suspect most fans will eventually get behind the Greco-Roman direction.
 
I disagree.

My guess is they’ve concluded it would be either net neutral or more expensive to change the name again, which is why they aren’t doing it. If the name isn’t Red Wolves, Wolves, Warriors, or Sentinels, then there’s really no point in changing it again. Nothing else is going to land much differently than Commanders anyway.

If the name were materially hurting revenue, a multibillion-dollar franchise wouldn’t sit on it. If the new stadium opens in 2030 and the name is still Commanders for Game 1, that tells you everything you need to know.

This isn't necessarily true. I think it's quite possible that Goodell and the NFL made it clear to that they don't support another name change. The Harris group could probably have done it anyway, but I'm not sure new NFL owners are going to die on that hill and it gives them an easy out so they don't have to tackle the monumental task of finding a name that most fans support. I am guessing just like you are - and my only point is, none of us know what the internal conversations have been, what drove the decision most, or what the outcome of a name change would have been.
 

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