I've been given the official go ahead by the publisher to start talking about the new book. With Boone's permission, I'm also going to ask for your help.
This first level is easy (and a little inside baseball)
A lot of small presses start out by launching a crowdfunder. This serves three purposes:
1) It generates pre-sales so when the book officially releases, it works the algorithms on social media, Amazon, etc. so that it can stand shoulder to shoulder with the big boys. In this way, by milking pre-sales, one of my previous books opened up at number 16 on Amazon's best seller list and then stayed there for about three months.
2) It generates (hopefully) enthusiasm and serves as a way to advertise the book and get people excited about it.
3) It defrays the risk to the publisher.
So the first step in Hornytown Chutzpah's journey is going to be a Kickstarter that goes live on September 2. The reason I'm talking about this now is that apparently even Kickstarter is all about the algorithms and so the more people who express interest in the project the more KS pushes it. What I'm asking (and I'm writing too much because asking is actually hard for me.) is that as many of you go to KS and click the "Notify me" button. This will not cost you anything, but will tell KS that people are interested. So, if you click the link below and express interest in the project... and maybe spread the word through your own channels I would appreciate it a lot.
Thanks!
Andrew