burgold
Super Bowl MVP
Staff member
BGO Ownership Group
Joe Gibbs Club Member
2nd Monthly Contributor
- Joined
- Jul 16, 2011
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Harris upgraded the facilities and the stadium this year. He already has detailed more that he wants to do. I think this speaks to the neglect of the prior owner that in year one Harris needed to spend $100 million dollars and that wasn't good enough. Part of me wonders if all these expenditures play a part in the name change decision, too. After all, Josh Harris is rich, but he's not Bill Gates or Elon Musk rich. The amount he paid for the team was more than double his gross worth.
So, maybe adding in the cost of a name change this quickly after looking at how well sales were going and how happy fans were with the team felt like too little bang for the buck given everything else he's already paid out. Some on this board estimated a name change would cost at least $30 million dollars and while that isn't huge in NFL money, it's still a big chunk of change for uncertain returns.
Somewhere in his calculus he knows there's a percentage of name change fans who will never buy anything that doesn't say Redskins. Is that 5% of the name change crowd or 20% or 50%. We don't know. He might. He may have looked into it. I bet he did. If his research shows that the pro-Redskins faction won't be moved and might get further alienated by another new nonRedskin name... maybe he just thought that he'd rather spend on the team than the brand.
So, maybe adding in the cost of a name change this quickly after looking at how well sales were going and how happy fans were with the team felt like too little bang for the buck given everything else he's already paid out. Some on this board estimated a name change would cost at least $30 million dollars and while that isn't huge in NFL money, it's still a big chunk of change for uncertain returns.
Somewhere in his calculus he knows there's a percentage of name change fans who will never buy anything that doesn't say Redskins. Is that 5% of the name change crowd or 20% or 50%. We don't know. He might. He may have looked into it. I bet he did. If his research shows that the pro-Redskins faction won't be moved and might get further alienated by another new nonRedskin name... maybe he just thought that he'd rather spend on the team than the brand.






