Why? Because unlike most other businesses, pro sports franchises have a second marker for success.
Championships.
Snyder can out earn every single owner in the league every year but without those Championships he is little better than the Bidwells or the Browns as an owner goes. Not to mention that with a team as lucrative as the Skins are today it can only get better with a Lombardi or two won under Dan's tenure as the owner.
Besides, he could really do a lot better financially if mediocre was the goal. Consider how much more he could put to the bottom line without the huge coaches payroll he had under Gibbs II or monster Free Agent contracts that seem a staple here every year, keeping this team right against the salary cap. In fact, I think you could argue that if just making money is the Dan's sole motivation, he is failing to maximize his profits quite seriously.
I think that's really the big whole in my argument, right--
That if the team succeeds and wins a Super Bowl, then there's likely to be even more revenue--thus, Snyder has a very strong incentive, even if he is the financial results guy I've portrayed him to be, to make the Redskins as successful on the field as possible.
And sure, I guess that's true.
My counterpoint to that is that one way of looking at how one will take any action is to measure its consequences or ramifications. A corrolary to that is that a rational person will, when given the choice of two options, generally pick the option that either has the better outcome (or has the less pernicious negative outcome). Now what happens if there are no negative implications when one chooses the inferior of the two options? Doesn't the whole incentive for measuring consequences of the action and choosing the better of the two options fall away?
And that's where this comes back to Dan Snyder and the Redskins.
What have been the implications of 10 years of mediocrity, punctuated with some great wins that I'll remember for the rest of my life (e.g., 14-13)?
Have fans deserted the team? Have revenues declined?
Hell no!
If anything revenues and profits have increased dramatically or at least perceptably.
What I'm getting at is that by fans not reacting to poor or mediocre performance on the field in diminished appetite for Redskins tickets and paraphanelia (and let's be honest here, mediocrity or pedestrian results are
not acceptable in Washington--we need and expect a perennial winner), the fans lose their economic power to create a strong financial incentive to force the team's success.
And in the process, Snyder is unburdened of the mandate to produce a winner or face the consequences.
In that enviroment of skewed incentives, it becomes much easier to be complacent and/or maintain the status quo of mediocrity.
How many of us would, if we were presented with roughly the same salary irrespective of whether we worked our tail off or worked 10-3, work our tail off? Sure, some of us would work our tails off out of personal pride, but the more logical answer would be to work to 10-3 and focus our energies, whether in recreation or moonlighting business interests elsewhere.