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I personally think it's a lot more complicated than that. We don't know if the league would push back on another rebrand. We assume that a new owner would be savvy regarding 'where the fanbase is' but they may not be in tune with that, or they may be the type of person that doesn't care a bit what the fans think.
In some ways, I think one of the big factors in how badly Jason Wright and company botched their 'rebrand' effort was trying to 'do something new while connecting with the past....' BS. You're changing a historic franchise name. Other than the color scheme, there really is NO WAY to connect a new name to the past - and we even managed to eff up the color scheme connection. Changing while pretending nothing is really different is a pretty monumental challenge. Think 'New Coke'. It really can't be done imho, it's just a constant reminder that the past is done and gone.
I wouldn't be terribly upset if they just moved forward with a completely new name and identity with no attempt to 'tie to the past'. Treat it like an expansion team and make a clean break. But I know most fans would disagree with me on that.
In some ways, I think one of the big factors in how badly Jason Wright and company botched their 'rebrand' effort was trying to 'do something new while connecting with the past....' BS. You're changing a historic franchise name. Other than the color scheme, there really is NO WAY to connect a new name to the past - and we even managed to eff up the color scheme connection. Changing while pretending nothing is really different is a pretty monumental challenge. Think 'New Coke'. It really can't be done imho, it's just a constant reminder that the past is done and gone.
I wouldn't be terribly upset if they just moved forward with a completely new name and identity with no attempt to 'tie to the past'. Treat it like an expansion team and make a clean break. But I know most fans would disagree with me on that.