(New Poll) The Washington Commanders Brand 2.0: Beer Drinkers and Hail Raisers

How do you feel about the Commanders Brand 2.0?

  • Vastly improved, if this is THE brand moving forward I’m satisfied.

  • I like the direction, but I still feel more to do. I will/have specified in thread.

  • I don’t like this new direction. I didn’t like the old either. They can’t make this work for me.


Results are only viewable after voting.
this is what we could have and should have had...
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Arriving in time for my annual sojourn to Europe.

View attachment 14684
I gotta say, this actually looks pretty swank.

I have one sweatshirt with just the block W on it which I got for Christmas 2 years ago, and that's all the Commanders gear I have. I bought none of them, all were gifts.

I have 2 t-shirts and a hat from the Washington Football Team era. The shirts are starting to wear out.

I have several hats, 2 vintage Burgundy and Gold Gibbs II sideline polos, a Redskins pullover which sadly is starting to fit tight (and it's ENTIRELY because it's shrinking) and some other Redskins gear. Not counting my Redskin jerseys (ST21, Jacoby, Grimm, Monk, and a custom Potroast my wife gave me as a gag.)

I'm seriously considering making this my summer hat.

Under full, deep consideration....
 
I gotta say, this actually looks pretty swank.

I have one sweatshirt with just the block W on it which I got for Christmas 2 years ago, and that's all the Commanders gear I have. I bought none of them, all were gifts.

I have 2 t-shirts and a hat from the Washington Football Team era. The shirts are starting to wear out.

I have several hats, 2 vintage Burgundy and Gold Gibbs II sideline polos, a Redskins pullover which sadly is starting to fit tight (and it's ENTIRELY because it's shrinking) and some other Redskins gear. Not counting my Redskin jerseys (ST21, Jacoby, Grimm, Monk, and a custom Potroast my wife gave me as a gag.)

I'm seriously considering making this my summer hat.

Under full, deep consideration....

Do it brother...time to join the dark side lol.
 
I've noticed that the new helmets are already not showing for sale on the Team Store. Either they have sold out already or they are worried they are going to before the draft day party on the 23rd. My impression is that this gear is flying off the shelves already and that is great. I will get it eventually.

I must say the last day and 1/2 is the best I have felt about the look of this team since 2019. Feels so good to have the classic threads back in place. For me, I feel like a weight has largely been lifted. Yes, it's not exactly the same as what we had, but for the world that we are in now I'm just happy to be back to watching a team that looks like the team I've known all my life.

In my office at work, I had a burgundy initial release Commanders mini helmet. My son was 10 at the time when we bought them, and mostly for his sake I put my feelings aside and tried really damn hard to like them. Without that memory, I literally feel NOTHING for that largely bland helmet and I'm very glad to retire it as a relic of a very sad time in our team's history. Already brought it home to box up and put it away. The one going with me back to work tomorrow is last year's Super Bowl era. As it wasn't the full-time helmet yet (and is matte not like the brand new glossy one) I felt a little strange about taking it and displaying it like it was the full time. I'm a loyal person, and it was only an alt last year. Now that it's (mostly) the current helmet I feel differently. Time for front and center.
 
I just realized there may be an existential meaning to the alternate helmet logo...

...could it be they're showing that they want to "stick a fork (or in this case a spear) in the W logo"? Are they foreshadowing the eventual demise of the W logo?:unsure:

I really need to get to bed.
 
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I just realized there may be an existential meaning to the alternate helmet logo...

...could it be they're showing that they want to "stick a fork (or in this case a spear) in the W logo"? Are they foreshadowing the eventual demise of the W logo?

I really need to get to bed.

I have seen it pointed out that next year is the fifth since the original rebrand and apparently the NFL rules allow for the primary logo to change only after 5 seasons. They could be planning to switch to the spear combo logo full-time or something else altogether.
 
The spear pointing downward from the front is menacing as hell. Again, the level of improvement here over the 2022 black uniform cannot be understated. The team will want to bleed in these things.

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I have been thinking about this since I ordered my black alt logo hat the day they unveiled these. How did I go from hating the black alts to buying a hat?

Initially I thought it was because it is such an improvement over The WOS and Tanya’s Great Value Brand Steelers Uniform (that unfortunately will be forever linked to one of the greatest plays in franchise history.)

But then I realized it is more than that. A lot of teams have done alt black uniforms as a revenue generator. In an alternate universe where 2020 never happens and the Washington Redskins jumped on the alt black uniforms fad, I imagine the uniforms would look very similar to what they unveiled Wednesday. The alt blacks feel like the Redskins despite being a color we haven’t used as a primary before.

We can debate all day whether Harris and Co. should (or even could change the name again), but I have come to believe they have done a masterful job turning lemons to lemonade within the confines of a goofy name and social issue landmines surrounding the franchise branding history. I mean Holy Crapola -they got me, who railed against black alts in conversations with friends and family, to buy a hat I am going to pair with my old Redskins jerseys. Has more the soul of my beloved franchise than any of the absolute vomit WOS, Tanya, and Nike tried to foist on us.
 

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