burgold
Super Bowl MVP
Staff member
BGO Ownership Group
Joe Gibbs Club Member
2nd Monthly Contributor
- Joined
- Jul 16, 2011
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I think the message of the fan base was pretty loud. We started wtih emptyish stadiums. Even at the Chicago game, there was a huge number of Bear fans in the seat. By the end of the season, the fanbase not only came back to reclaim Northwest Stadium (I know it's the name of a bank, but this name makes no sense at all for Washington D.C.) but they took over Tampa Bay. Add to that the sales numbers for the jerseys and the drag of the name was not strong enough to compel the risk and cost of a complete rebranding.
Washington fans had bought into this team. They were showing up. They were buying merchandice. They were paying scalper's prices for tickets and selling out the stadium. The voice of the fan didn't proclaim that the name was all that mattered and they were holding their water until they got it fixed. The fans were saying, Hail Yeah and Raise Hail.
In addition, the name began to carry weight inside the building. People wanted that "Commander tag." They liked the new culture. And yeah, there were still those voices begging for the name to be changed or for it to revert, but the loudest voices were the ones filling up the bandwagon. We talked a lot about how many new fans we were getting and how much excitement was surrounding this team. So, everything pointed towards stay the course.
Washington fans had bought into this team. They were showing up. They were buying merchandice. They were paying scalper's prices for tickets and selling out the stadium. The voice of the fan didn't proclaim that the name was all that mattered and they were holding their water until they got it fixed. The fans were saying, Hail Yeah and Raise Hail.
In addition, the name began to carry weight inside the building. People wanted that "Commander tag." They liked the new culture. And yeah, there were still those voices begging for the name to be changed or for it to revert, but the loudest voices were the ones filling up the bandwagon. We talked a lot about how many new fans we were getting and how much excitement was surrounding this team. So, everything pointed towards stay the course.


