Yeah, the way Snyder puffed up his chest all those years with "we will not change the name and you can PUT THAT IN ALL CAPS" ... then meekly folded when it became about sponsorship dollars ... made the inevitable change harder to take than it needed to be.
For me, what made it even harder to take was his unwillingness to fight for the new name that it should have been--one I talked about for years befpre--Warriors. They new it should have been that, exhibit A to that effect being they fell all over themselves to explain why they didn't ... that it still had echoes of Redskins (bitch please), and that it would have involved too much legal wrangling over copyright/trademark issues. Utterly flaccid. They could have gotten it done, and I will never forgive Snyder for not even trying.
Same for trying out something that would have been unique and trend-setting ... going with Washington Football Club (Washington FC, DCFC, FC Washington) and rolling out a classy crest like so many big-time other-football clubs all over the world. But no. Same lame excuses about trademark issues.
Bullshit. Truth is he didn't care enough and took the easy way out.
Snyder will go down in history as a fatally flawed human being on a lot of levels--most of them for reasons far worse than how he handled the rebrand--but his unwillingness to stand up or fight for something that might have actually meant something to the remaining fans just leaves me cold.