The “agenda” is building trust and cred for when they want to spread something profitable to them later. GM’s, assistant GM’s, and other personnel execs talk to reporters all the time on background. Especially the big national ones. That’s how you build credit for future quid pro quos
Yep, and I don't really buy the idea that these personnel guys are just giving clown opinions for kicks or to serve some weird agenda or reputable reporters are telling their editors we talked to the water boy but we will pretend these are real personnel people—
“We actually think the Commanders are going to be great, but since this is off the record, let's say they suck. Ha ha.”
Granted, my experience dealing with the media isn't in sports, but that's not remotely how I've seen these relationships work.
It's generally a two-way street: you help them, they help you. Certainly not with everyone, and there are plenty of exceptions. But among the people who play the game with some integrity — which, in my experience, is maybe half the business — maintaining those relationships serves everyone's interests.
If a reporter likes me, trusts me and finds me useful as a source, they're more likely to return a favor someday, mention my business, give my client some attention, etc. In return, I try to be a useful resource for them within reason. Obviously, I'm never going to betray a client or tell them something I shouldn't, but I'll help where I can. That's how relationships get built and maintained.
And I would imagine the basic dynamic isn't radically different in sports. Reporters at The Athletic, ESPN, the Washington Post, etc., make a living cultivating relationships with scouts, executives, agents and personnel people around the league. Those sources become valuable precisely because reporters believe they're getting their genuine assessments.
That doesn't mean the personnel guys are
right about Washington. NFL evaluators are wrong all the time. And I'm sure some opinions get exaggerated or become groupthink.
But I have a harder time believing a bunch of these guys secretly think Washington is good and are feeding reporters negative assessments just for the hell of it. I think the more likely explanation is much simpler:
some people around the league genuinely aren't impressed with this roster.
Whether they're right is a completely different question.