(New Poll) The Washington Commanders Brand 2.0: Beer Drinkers and Hail Raisers

How do you feel about the Commanders Brand 2.0?

  • Vastly improved, if this is THE brand moving forward I’m satisfied.

  • I like the direction, but I still feel more to do. I will/have specified in thread.

  • I don’t like this new direction. I didn’t like the old either. They can’t make this work for me.

Results are only viewable after voting.
Not much to like. Hate the uniforms and how bland everything is. "Take Command"?? Clip art W? That's the amateur hour output of Jason Wright and crew. Moving on...

Lean into military theme, hard. Establish an identity fans can play on and embrace given time

Roll with the "Commander tag" and play into that. Dog tags strong tie into military theme. Makes sense.

Change helmet logo to circle, place W inside, and add dog tags hanging off chain to left. Create a silhouette similar to Wetzel Redskins logo.

Revert primary uniforms to Gibbs era. They were near perfection. Retain the suddenly popular black alternate but modify to incorporate military elements. Maybe some black camo pattern. Maybe some golden dog tags hanging around neckline.

Create marketing content that reinforces military theme. Commanders are military leaders and that is pretty blah by itself but the Commander Tags can be ours.

Commander Tag merch - easy. Commander Tag icon is a simple graphic that can be used in many formats and reinforces the military theme.

Players earn Commanders tags in practice, preparation, and professional excellence.
Front office assigns Commanders tag potential on players that fit our identity.
We arrive violently, lay waste to our opponents, and snatch tags in victory. Etc etc

I accept that the Commander way has been embraced inside the building. But creating a theme around the Commanders brand is important for getting the fans to embrace it. Holding out hope the org can figure it out.
 
Hailer said:
Not much to like. Hate the uniforms and how bland everything is. "Take Command"?? Clip art W? That's the amateur hour output of Jason Wright and crew. Moving on...

Lean into military theme, hard. Establish an identity fans can play on and embrace given time

Roll with the "Commander tag" and play into that. Dog tags strong tie into military theme. Makes sense.

Change helmet logo to circle, place W inside, and add dog tags hanging off chain to left. Create a silhouette similar to Wetzel Redskins logo.

Revert primary uniforms to Gibbs era. They were near perfection. Retain the suddenly popular black alternate but modify to incorporate military elements. Maybe some black camo pattern. Maybe some golden dog tags hanging around neckline.

Create marketing content that reinforces military theme. Commanders are military leaders and that is pretty blah by itself but the Commander Tags can be ours.

Commander Tag merch - easy. Commander Tag icon is a simple graphic that can be used in many formats and reinforces the military theme.

Players earn Commanders tags in practice, preparation, and professional excellence.
Front office assigns Commanders tag potential on players that fit our identity.
We arrive violently, lay waste to our opponents, and snatch tags in victory. Etc etc

I accept that the Commander way has been embraced inside the building. But creating a theme around the Commanders brand is important for getting the fans to embrace it. Holding out hope the org can figure it out.
Click to expand...
Excellent post…. Very well thought out and totally agree with all the sentiments. I’ve accepted that the name isn’t going anywhere, and to a slight degree it almost feels like this is a expension team, so under that scenario the Commanders should (as you stated) embody more and given more attention to that name around the DC area…and incorporate it more and better and your ideas are great 👍🏻
 
Command The Best said:
Excellent post…. Very well thought out and totally agree with all the sentiments. I’ve accepted that the name isn’t going anywhere, and to a slight degree it almost feels like this is a expension team, so under that scenario the Commanders should (as you stated) embody more and given more attention to that name around the DC area…and incorporate it more and better and your ideas are great
Click to expand...
Thanks - appreciate the feedback.

I have begrudgingly accepted the name. Started preparing myself for this mentally once they beat the eagles. It was then I realized this team might make a playoff run and the name would be associated with something positive for the first time. I figured that would make going in a different direction much more difficult to pull off. A new name would just reset the clock on getting fans to warm up to it. Prior to the 2024 season, I felt like Commanders didn’t have a head start in that regard relative to any other name choices but JD and crew changed all that for sure.

So here we are. Biggest problems IMO are the unis and lack of identity. My sense is the HOG will ultimately figure out a way to address that and win over everyone aside from the Redskins-forever crowd. I understand their pain but that chapter is done (yet not to be forgotten) if the HOG does this right.
 
Hailer said:
Not much to like. Hate the uniforms and how bland everything is. "Take Command"?? Clip art W? That's the amateur hour output of Jason Wright and crew. Moving on...

Lean into military theme, hard. Establish an identity fans can play on and embrace given time

Roll with the "Commander tag" and play into that. Dog tags strong tie into military theme. Makes sense.

Change helmet logo to circle, place W inside, and add dog tags hanging off chain to left. Create a silhouette similar to Wetzel Redskins logo.

Revert primary uniforms to Gibbs era. They were near perfection. Retain the suddenly popular black alternate but modify to incorporate military elements. Maybe some black camo pattern. Maybe some golden dog tags hanging around neckline.

Create marketing content that reinforces military theme. Commanders are military leaders and that is pretty blah by itself but the Commander Tags can be ours.

Commander Tag merch - easy. Commander Tag icon is a simple graphic that can be used in many formats and reinforces the military theme.

Players earn Commanders tags in practice, preparation, and professional excellence.
Front office assigns Commanders tag potential on players that fit our identity.
We arrive violently, lay waste to our opponents, and snatch tags in victory. Etc etc

I accept that the Commander way has been embraced inside the building. But creating a theme around the Commanders brand is important for getting the fans to embrace it. Holding out hope the org can figure it out.
Click to expand...
On board with all of this. Especially the logo and making at least harken back in physical symmetry to the unrivaled and unparalleled Wetzel Logo. 🔥
 
Here's another possibility I came up with. I like the notion of having actual burgundy and gold.

Commies25UniNew1.jpg
 
The only thing more contentious among fans than the name is the logo and uniform.

Some of the stuff fans clamor for is godawful.

I sort of hope they just stick with the W logo. ‘Commanders’ is so meaningless any attempt to come up with a logo for it is going to be very difficult. If they want to mess with the uniform design and colors, go for it, but I think we could do a lot worse than the W. Sometimes simple is best.
 
Yeah. Not a fan of the name, definitely not a fan of the uniforms, but I like the W and don’t want it encircled.
 
i'm with Boone. Simple tweaks to the 'W' can be made, we've actually done some shortly after the original change.

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Chris said:
Yeah. Not a fan of the name, definitely not a fan of the uniforms, but I like the W and don’t want it encircled.
Click to expand...
I get that...I like the W, and if you put it in a circle, either the W becomes too small, or the circle gets too big. And no one wants a repeat of those giant Buccaneers logos they had during the Jameis Winston era...
 
Single-Bar Facemask said:
I completely agree.

I know people don't like it, and I know it will never rival our old look, which was arguably the best in the NFL...but I personally can't help but feel like the current bold burgundy jerseys and gold pants really do pop on a sunny fall Sunday afternoon. As does the matte helmet. So if they keep this look, I'm able to admit that I am totally fine with it.

(The road & black uniforms are a whole other discussion, of course)
Click to expand...

I think the problem for many, not all, is that many people just don’t like change…especially when it’s uninvited. Uninvited by the fans, but we are forced to live with it anyway.

Point blank, if the Commanders uniforms were not replacing the Redskins uniforms not as many people would have disliked them so harshly. I remain hopeful that we get some change that combines just enough new with the old that the majority of us can be satisfied.
 
The uniforms will be tweaked. They’re not going to be redone, I don’t think. I think Harris et al have done a very good job improving the brand so far—primarily things like Raise Hail. The flags they gave out were really well designed. I love the subtle camo pattern on them and the Battle Blacks.

Fix the white unis, add stripes to the pants, ditch the male cheerleaders, gold face masks, that sort of thing
 
RedWolf said:
Click to expand...

That is it. Now if they put the circle back on the helmet and put a smaller version of the W inside job done but if they stick with just the W that is okay. The stripes and face mask color changes are the most important.

my preference would be they go back to whites at home (aka uniform of champions) but if they want to stay burgundy for home that is fine but if that is the case absolutely keep the gold (yellow) pants. I always hated the burgundy jersey with white pants.
 
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