We touched on this a while back but I think it's really cool. It opens (albeit a controlled) a window into the franchise like we've never had before. Jason Wright is a really good dude, as far as I can tell, and appears to want what's best for fans. He also appears to be devoted to communication and transparency. I will try my best to post his weekly brief in this thread as they are released. I will quote some key pieces, but it's a good read as a whole.
President's Weekly Brief: Let's Talk About The Name
I know many fans are eager for a new name. We hear you, but we want to go through the process the right way.
www.washingtonfootball.com
As one of the oldest franchises in the NFL, and a great area that former players don't want to leave, we have one of the most extensive in town alumni bases in the league. And while we are trying to reestablish ourselves, we also want to deeply and powerfully integrate our alumni into all that we do as a business. We've started that strategy already by launching "The Legacy" with help from our content creation team, and we're going to continue building on that in the months to come.
So, as we welcome back more fans in 2021 (fingers crossed) and beyond, you can expect to see a stronger alumni presence, both virtually and physically, and feel an unbreakable connection to the history of this franchise!
So are we really going to have to wait until after 2021 for a new name? Are you an idiot, it's not that hard!
So let's get the obvious out of the way: you may have noticed some news circulating around about the search for a new name, and wow, there was a lot of reaction to my casual, off-the-cuff mention that we could still have the "Washington Football Team" name into the 2021 season. If I'm anything, I'm transparent, and I now know that I should never, ever deviate from talking points because I'll say too damn much.
Before I was hired, the organization announced there would be an 18-24 month process to establish a new brand. And once I joined, I had talked about this being a longer process to ensure substantive engagement with communities. But what I realize is that we need to say that a lot more often, and that you also need to hear the reasoning behind that process.
Folks tend to love or hate the "Football Team" component of our current moniker. Either way, I think we can continue to educate and push broadcasters and others to refer to us as "Washington," because it flows easier during the play-by-play and reminds us all that we still represent this great area.