(New Poll) The Washington Commanders Brand 2.0: Beer Drinkers and Hail Raisers

How do you feel about the Commanders Brand 2.0?

  • Vastly improved, if this is THE brand moving forward I’m satisfied.

  • I like the direction, but I still feel more to do. I will/have specified in thread.

  • I don’t like this new direction. I didn’t like the old either. They can’t make this work for me.

Results are only viewable after voting.
Here are the pics for those without Twitter, as requested (quality may not be the best, I’m on my phone so they’re just screenshots):

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Conn said:
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It's pretty sad that a guy who worked on cookie advertising did a better job figuring out what the uniforms should look like than all of the overpaid, overhyped design consultants working for Nike and others lurking around the sports leagues trying to make big money....not to mention doing a far better job than the owner's wife!!
 
In fairness, Oreos are a product of Nabisco and Mondelez. Not exactly a smalll company. If you rose to market for a multi-billion dollar company and probably one of the top ten snacks in the world, you aren't small time.

Still, it was pretty hard for Snyder et al to botch a uniform rebrand since they wanted to keep the colors and yet somehow they managed it.
 
Maglite to the Face said:
It's pretty sad that a guy who worked on cookie advertising did a better job figuring out what the uniforms should look like than all of the overpaid, overhyped design consultants working for Nike and others lurking around the sports leagues trying to make big money....not to mention doing a far better job than the owner's wife!!
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Yep - because none of them understood the franchise. We know the clowns at Nike don't (or won't). Any clowns the WOS brings in won't because deep down no matter what he said I will never believe he was a fan. He was a fan of owning an NFL team - not a fan of the Washington Redskins. An owner who grew up loving his team doesn't run them into the ground.

Looking at what Harris and Co. are doing now with a crappy name just emphasizes how bad the WOS botched it. It gets more stark and obvious every time I see I the new (old) uniforms and juxtapose them with the Nike/Tanya's absolute putrid abominations. I didn't know a human being with an IQ above room temperature could be that incompetent.
 
AngryChuckT said:
Yep - because none of them understood the franchise. We know the clowns at Nike don't (or won't). Any clowns the WOS brings in won't because deep down no matter what he said I will never believe he was a fan. He was a fan of owning an NFL team - not a fan of the Washington Redskins. An owner who grew up loving his team doesn't run them into the ground.

Looking at what Harris and Co. are doing now with a crappy name just emphasizes how bad the WOS botched it. It gets more stark and obvious every time I see I the new (old) uniforms and juxtapose them with the Nike/Tanya's absolute putrid abominations. I didn't know a human being with an IQ above room temperature could be that incompetent.
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It's depressing how many 'competent' people in the world are actually incompetent. With Snyder, he himself was not only incompetent but he hired people who were also incompetent...none of whom ever told him he was wrong about anything EVER. Sycophants become sycophants because they have no other talents.

As far as the Tanya-ized uniforms...I just don't get what they were aiming for. So they decided to shoehorn black into the road uniforms, but not the home uniforms. At least the home unis with yellow pants looked decent...but those road unis with the powdered sugar sprinkle effect on the numbers was baffling...but of course she had a history of 'fashion design'...looks like Snyder married someone incompetent too!
 
Maglite to the Face said:
It's depressing how many 'competent' people in the world are actually incompetent. With Snyder, he himself was not only incompetent but he hired people who were also incompetent...none of whom ever told him he was wrong about anything EVER. Sycophants become sycophants because they have no other talents.

As far as the Tanya-ized uniforms...I just don't get what they were aiming for. So they decided to shoehorn black into the road uniforms, but not the home uniforms. At least the home unis with yellow pants looked decent...but those road unis with the powdered sugar sprinkle effect on the numbers was baffling...but of course she had a history of 'fashion design'...looks like Snyder married someone incompetent too!
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Ya know, I really hoped she just married Snyder for the money. Because if she actually dug the guy… 🤢🤮
 
Although Snyder made a fortune, he didn't build it by running a large conventional organization. Owning an NFL franchise requires leadership, delegation, and organizational skills that are very different from those needed to succeed as an entrepreneur. Those shortcomings became apparent during his tenure as owner.

The NFL should have learned a lesson with his tenure here on what not to do as well.
 
I think unfortunately, Snyder's business success was largely based on being shrewd and cunning and brutally cutthroat and those qualities did not translate well in terms of knowing how to build and lead an organization. He made a killing for a long time as Redskins owner because he used those same approaches to maximize profitability. But in terms of creating a high quality product that could consistently win, you can't say he didn't 'try' - but he just didn't know what he was doing. He likely created so much ill-will over the years that his fellow NFL owners eventually turned their backs on him and weren't willing to provide cover/protection for him when things began to unravel. The fact that the Redskins brand used to be a league leader in profitability (which all of the league benefitted from) and that in the end even that was evaporating, sealed his fate. The other owners wanted him gone and when they could no longer point to Snyder's revenue generating machine as a rationale to accept his other unsavory qualities and behavior, that paved the way for the league to finally rid itself of the guy.
 
JP Finlay and Steve Czaban discuss the brand and Mark Clouse. Overall they seem to have the same positive impressions we do:

 
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Boone said:
I think unfortunately, Snyder's business success was largely based on being shrewd and cunning and brutally cutthroat and those qualities did not translate well in terms of knowing how to build and lead an organization. He made a killing for a long time as Redskins owner because he used those same approaches to maximize profitability. But in terms of creating a high quality product that could consistently win, you can't say he didn't 'try' - but he just didn't know what he was doing. He likely created so much ill-will over the years that his fellow NFL owners eventually turned their backs on him and weren't willing to provide cover/protection for him when things began to unravel. The fact that the Redskins brand used to be a league leader in profitability (which all of the league benefitted from) and that in the end even that was evaporating, sealed his fate. The other owners wanted him gone and when they could no longer point to Snyder's revenue generating machine as a rationale to accept his other unsavory qualities and behavior, that paved the way for the league to finally rid itself of the guy.
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Yep, the other NFL owners were willing to tolerate his buffoonery so long as it didn't impact how much money the team/league made. Once the revenue started dropping, they were on him like a pack of rabid hounds.

Under Snyder/Wright's mismanagement, it's stunning how many 'fails' this team had. It was bad enough before Wright was forced on the team by the NFL...which ironically only made things worse. It's true what they say: a fish rots from the head first, which explains why some poorly-owned teams (Cardinals, Bengals, Browns, Titans) may have some success for 1-2 seasons but can never sustain anything... other than losing.
 
I never would tell Washington to not bring back the past since there are way too many fans of that branding. What I want to know is when will they actually stop. Every piece that has been slapped onto the Commanders brand has literally NOTHING to do with the name itself. The helmet on Major Tuddy is the only branding that is Commanders-centric. And no, the Greco-Roman spear doesn’t count because it is a loophole to bring back the Redskins spear. The crest is just words.

Anyone who is happy with what we have and want nothing more added, clearly hate the Commanders name and wants every opportunity to bring back the Redskins name, which will never happen. I don’t love the name but I believe in working with what we were given.

If our identity will never be focused on a specific Commander or a specific theme, that doesn’t mean we should only have the W as our Commanders-centric brand. Chargers can have a lightning bolt that deviates from their rally-cry origins, Browns have the bull mastiff to deviate from the owner origin, so why not have an image to be our identity that is Commanders focused and not reliant on the past ?

I will never stop promoting the German Shepard but also the dog tag shape as that identity. But that doesn’t mean it can’t blend with our recent brand additions. Using the dog tag wrapped on the spear as a substitute for the feather is a good transition idea. Using DC flag in the dog tag is a nice wink.

I know I will never be heard. But if we are the Commanders, then we need to sometimes actually be them and not just wishing to be the Redskins.

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You’re heard, many people will just think your idea is terrible anyways. I count myself among them, it’s not personal. But enough with the pathetic military pandering. That’s the sort of lame shit Rivera would have cooked up

It’s also just pretty weird to work something so specific into the branding. Plenty of people out there have nothing to remember their lost loved ones by but the returned dog tags they were identified by. Monetizing that and incorporating it into a sports brand is absolutely silly, some would argue bordering on insulting. And I’ll avoid making it political but I’m the furthest thing from fetishizing the military like Rivera, so for me to be saying that, you know it’s borderline.
 
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