This is plenty fair, and to each their own. We all know it’s highly unlikely if at all for the old brand to come back, and it’s fine if you want to believe it’s impossible and not worth mentioning. That’s what comforts you I suppose. But you do seem to acknowledge that the current brand sucks, so I ask… Does that matter? Does it make us less popular to fans in general? Does it affect our ability to attract free agents? Does it matter that it keeps the taint of Snyder still alive? My answer to these is not really when we’re winning, but when times are tough it sure feels that way. A change to Redwolves, or whatever other name can be shown to be the least unpopular was and still is the right move in my opinion. Perhaps it’s too late for that, but what we have now to me is making it that much more difficult for us to claw our way out of laughing stock franchise status. I do realize that consistent winning is the deodorant that would render it all pretty meaningless, so hopefully we can get there someday. That’s something I think we can all agree on.
I think it matters (and my preference was for something similarly generic but “cooler” like Sentinels tbh), but I also think that whatever expensive consulting firm Harris hired convinced him it doesn’t matter enough to start over with another brand. I think it’s as simple as that, even though I disagree and think they’re preventing themselves from ever hitting their sales ceiling by living in fear of the floor and the upfront costs. But I’ve talked a lot about how I think the miracle of 2024 basically ruined any chance at changing the brand again, because the new ownership group and their consultants saw merch and tickets fly when we were winning and gaining believers. If we had more of a typical slow rebuild start I actually think the odds were significantly higher that by the end of the year Harris and his money guys could have decided to take the plunge on new branding.
But the damage was done. Was that worth the best season we’ve enjoyed in 25 years? That’s up to each individual. But I think that’s basically what happened and now we’re stuck with that direction.
