(New Poll) The Washington Commanders Brand 2.0: Beer Drinkers and Hail Raisers

How do you feel about the Commanders Brand 2.0?

  • Vastly improved, if this is THE brand moving forward I’m satisfied.

  • I like the direction, but I still feel more to do. I will/have specified in thread.

  • I don’t like this new direction. I didn’t like the old either. They can’t make this work for me.


Results are only viewable after voting.
The way things are with this franchise in 2026 I’m 95% satisfied. If they can somehow find a way to pick a more overtly Greco-Roman name at some point in the relative near future I will go to 100%. If I never get to 100% that is ok, but one can wish.
 
Last edited:
I think Harris can change the name too, but I think the real question is "is there any benefit to reopening this can of worms?" I don't think there is. No matter what the diehards who loved the old name feel, having more name changes than Super Bowl wins would return this team to being the punchline to embarrassing jokes that drive away new fans the team so desperately wants. And that's without considering the fact that there will still be no name that everyone agrees on.

The name change was a scar. That scar will never fully heal. Fans can keep picking at the scar, or they can let it heal as much as it can and be done with it. It will never be pretty, it will never be as good as the untouched name. But I have come to terms with the team not having a name I wanted.

I think this name was set in stone when we made a run to the NFCCG with it in 2024, and generated lots of excitement and hype and ticket sales and merch sales. That was the tipping point, and the finance guys probably advised that it seemed crazy to rock the boat more at that point after an uber successful season with a super marketable young QB, etc.

We all know none of that had anything to do with the name or branding at the time, but these finance goons don’t care. Without an obvious new name that the majority of the fanbase would instantly back, the conservative option probably felt like the only option. We almost went to the damn Super Bowl with that branding, I’m sure they thought “hey a new stadium and new uniforms and some tweaks and people will get on board”…and you know what, if we’d kept winning, they’d likely be right. When the football sucks to watch, the brand conversation gains volume.
 
I think if the HOG thinks they can make more profit by renaming the team they will do so. Especially if they involve the fans in the choosing of the new name, which will increase fan happiness and lead to more profits, etc.

And because they haven’t, we already know what their financial forecasts are telling them. I guarantee you from day one they had a consulting firm working on this, and hey, maybe they were too conservative in their estimates and advice. But someone like Harris doesn’t just wing it on this stuff. And nothing beats the almighty dollar to these people. I guarantee you they have some sort of commissioned metrics that showed it wasn’t worth it, especially after the deep 2024 playoff run. Even if it’s unfathomable to us that another brand wouldn’t make more money, in their calculations whatever the reason I guarantee this is 1000% just a dollars and dimes decision. They have reason to believe that it wouldn’t be meaningfully more profitable over whatever time period they care most about. They may be wrong, but I feel very confident that’s the root of this decision. It’s purely money.
 
Because Commanders is about as sterile as it gets, and evokes nothing for me.
Yeah same thoughts here. Problem is no other name would solve that issue for me. They’re at best equally meh (Redwolves, warriors) or worse (WFT).

So what’s the point of changing it?

As Conn points out, if HOG thought there was a better (more lucrative) alternative they’d have done it already.

The apathy I feel towards anything besides Commanders will only become more prevalent among paying customers as the years and adaptations to the brand pile up.
 
Yeah same thoughts here. Problem is no other name would solve that issue for me. They’re at best equally meh (Redwolves, warriors) or worse (WFT).

So what’s the point of changing it?

I guess from your viewpoint, there isnt one, but I think some of us think they could come up with something better.
 
Last edited:
…because to be blunt Commanders is mid at best. We could do better. Some people flat out hate it, some people are like me and think it’s….meh…others just want the name issue to be settled.

Wherever they land on the issue from managing it, nearly everyone I know WOULD change it if they had the power to do so.
Calling it mid is putting it nicely. It sucks. It was probably the least popular name they possibly could’ve come up with. But the bigger reason is the stench of Snyder. Do you really want the history of our team’s name to be that that POS gave it to us??
 
Calling it mid is putting it nicely. It sucks. It was probably the least popular name they possibly could’ve come up with. But the bigger reason is the stench of Snyder. Do you really want the history of our team’s name to be that that POS gave it to us??

Of course he doesn't. But Harris has made it clear they are not going to change the name. I haven't learned a lot in life, but I do know that howling at the moon and gnashing teeth over things that you cannot change is not a good use of one's time and energy.

The name is Commanders. I detest that name. But our owner has said 'we are sticking with Commanders'. That's just the way it is. How we *feel* about it doesn't matter. If it did, we'd already be called something else.
 
I can probably come up with worse names, but it would take quite awhile and those names would likely break some obscenity laws.

We were caught in a confluence of circumstances creating the perfect storm in 2020. I knew in my heart Skins was gone forever at the time, but it took 5 years to come to terms with the fact the most beautiful logo in sports will never come back. And less and less fans care each year as the Glory Year fans continue to die off.

The best I can hope for is uniforms that look like 'us" (check); a stadium that harkens back to RFK (check); and symbols like that spear that at least can echo the past (check). That is the best I can ever get as I start exiting middle age and head toward the next stage in life.

The name is Commanders and I can't see it changing in what is left om my lifetime.
 
I can probably come up with worse names, but it would take quite awhile and those names would likely break some obscenity laws.

We were caught in a confluence of circumstances creating the perfect storm in 2020. I knew in my heart Skins was gone forever at the time, but it took 5 years to come to terms with the fact the most beautiful logo in sports will never come back. And less and less fans care each year as the Glory Year fans continue to die off.

The best I can hope for is uniforms that look like 'us" (check); a stadium that harkens back to RFK (check); and symbols like that spear that at least can echo the past (check). That is the best I can ever get as I start exiting middle age and head toward the next stage in life.

The name is Commanders and I can't see it changing in what is left om my lifetime.
I agree wholeheartedly. We just need to move forward. Adapt move and change.
 
I think Harris can change the name too, but I think the real question is "is there any benefit to reopening this can of worms?" I don't think there is. No matter what the diehards who loved the old name feel, having more name changes than Super Bowl wins would return this team to being the punchline to embarrassing jokes that drive away new fans the team so desperately wants. And that's without considering the fact that there will still be no name that everyone agrees on.

The name change was a scar. That scar will never fully heal. Fans can keep picking at the scar, or they can let it heal as much as it can and be done with it. It will never be pretty, it will never be as good as the untouched name. But I have come to terms with the team not having a name I wanted.
I agree. There is also only one name that people want, and that's Redskins, and the league has decided that isn't coming back. Like ever unless there is a huge and enormous change in perception that hasn't happened yet.

Every other name has issues. Warriors might have been most accepted. And hell, you could maybe even use the old logo, but they aren't going to get Warriors with an NBA team already using the name. I get that there are 2 teams named Giants and 2 teams named Cardinals (which is REALLY odd, a dainty red bird has 2 professional teams named after it?) but those teams were named generations ago and we're living in a different time. The trademarking and copyright stuff would be really hard at this point to go with Warriors.

I lot of folks would love the Red Wolves. But it's far from unanimous. I hate it.

Direct military stuff, some people like, some don't.

The thing about the city, like the Monuments, or Presidents, or Senators, or whatever. I mean, they all kindof suck.

Do we want another big cat to go along with Panthers, Lions and Tigers (Bengals?) Cheetahs perhaps? Or could I interest you in the Washington Leopards?

Do we want another big animal to go along with Rams, Broncos, Colts, Dolphins (really?), Bears? Maybe Whales? Elephants? Rhinos?

What about, wait for it, A BIRD! We already have Eagles, Falcons, Cardinals, Sea Hawks and Ravens. That's 5 teams after birds. Let's ponder a Condor? Or a vulture? Or maybe a parrot or parakeet! Wait! We could be tweety bird!

I mean, there just isn't anything anybody is going to get excited about, except some really liked Red Wolves.

So I agree with you, why in God's name would you reopen this can of worms with no obvious viable answer. Does Commanders suck? Yes. Would something else suck less? Probably. But if you don't go with Red Wolves, then the Red Wolves people will still be bitter. And everything else is going to be meh, and hard to get excited about.

To me, the only two options would be to go back to Washington Football Team, of Washington Football Club, or something like that, or Red Wolves. I desperately hate the Red Wolves. And I might never go to a game if they started playing howling sounds when we scored. Bletch. Also bah humbug, get off my lawn and cancel Christmas!

I personally don't like the idea of going back to WFT, but I do like it more than Red Wolves. I might like both more than Commanders. But to me it would be going from like a F to D-. But that's me. I know others violently disagree.
 
I think the past few pages of this thread underscore my point that no new name is going to solve the name issue.

Not even within the confines of this tiny BGO bubble can we find a new name that we all (or even most of us) prefer over the current one. Good luck appeasing the entire fan base.

Someone used the perfect analogy of a wound to describe the impact of the name change on us fans. As I’m currently telling my kid, stop picking at that puppy and let it heal!

Personally I think HOG is doing a fine job with that healing process. The uniforms are now perfect. The retirements of 28, 81, and now 44 have been handled with care.

Overall they’ve done well but my nits to pick are how methodical they’ve been and the impression that Harris does not want to acknowledge the pain associated with losing Redskins.

Every time he’s asked about it he reverts to a canned answer that suggests it’s best to just look forward. The worst example of this was his 2024 post season presser.

I wish he would just come out and say I know it sucks that Redskins is gone. But I understand his reasons for not doing this regardless of how he actually feels about the issue. And I also understand why the brand updates have been so gradual.

Overall it feels like everything HOG has done with Commanders has been very thoughtful. That matters a lot to me and has helped me find acceptance with it.
 
Here's why they should change the name (and actually include the fans' input for real this time, unlike the last time when Snyder ran his sham "poll"):

1. Guns n' Roses used lyrics written by cult serial killer Charles Manson in the song 'Look At Your Game Girl.'

2. Devo used lyrics written by assassin John Hinckley Jr. in the song 'I Desire.'

3. This team was renamed to 'Commanders' by serial sexual harasser Daniel Snyder.

Who wants to be remembered as the team named by one of the worst human beings to ever haunt the DC region?
 
I wish he would just come out and say I know it sucks that Redskins is gone. But I understand his reasons for not doing this regardless of how he actually feels about the issue. And I also understand why the brand updates have been so gradual.

Overall it feels like everything HOG has done with Commanders has been very thoughtful. That matters a lot to me and has helped me find acceptance with it.
This.

HOG has been thoughtful, gradual, and logical. The opposite of the WOS which was slapstick, nonsensical, and tone deaf.

I will always remember the video the WOS administration put out that had a happy little ditty in the background while it showed the changes at Redskins (WFT) Park and in one shot it lingers on a paint roller with paint being applied to the logo until it is fully covered (obliterated). I was so angry I had tears and almost smashed my iPad. It was the moment I was closest to walking away from the Team and the NFL forever. The scene was down right gleeful as if Susan Harjo herself had storyboarded it. The sense of betrayal I could almost deal with, but the video was taunting - no other word describes it. My blood pressure is rising right now six years later just thinking of it.

The fact the we went from that to mostly looking like the Skins again with an owner who I believe is an actual fan is why HOG gets very little to no criticism from me on not full-court-pressing on changing the name again.
 
I'm just glad they changed the black unis to a color scheme that actually relates to our colors and team!! Also loving the Hail Raiser name they gave them. And that helmet is sexy as well!! Definitely have to add the replica to my collection. #HAIL
 
I'm just glad they changed the black unis to a color scheme that actually relates to our colors and team!! Also loving the Hail Raiser name they gave them. And that helmet is sexy as well!! Definitely have to add the replica to my collection. #HAIL
Imagine a matte black helmet with the Chief Two Guns logo.....
 
I think the most likely throwback we'll see is the spear helmet logo from 1965-69. They're clearly laying the groundwork for it now by gradually squeezing it back in, akin to boiling a frog in a pot.

The only pushback was by some of the folks who opposed the old name, but not nearly as many as last time. After all, the spear is a universal weapon across cultures and it's not derogatory in any way.

Personally I'd love for them to bring back the 2002 semi-throwbacks...one of the best unis I've ever seen.

And...Roman centurions also carried spears called pilum...just sayin'...

View attachment pilum.jfif
 
Last edited:

Users Who Are Viewing This Thread (Total: 3, Members: 0, Guests: 3)

Help Users

You haven't joined any rooms.

    You haven't joined any rooms.
    Top