Voice_of_Reason
The Franchise Player
Staff member
BGO Ownership Group
Joe Gibbs Club Member
Top Monthly Contributor
- Joined
- Sep 5, 2014
- Messages
- 4,558
- Reaction score
- 5,378
- Points
- 543
We've wandered into the name debate again. I'll keep coming back to I think the most obvious answer is the money. The brand sold. They made a lot of money on the brand because the team was winning. Daniels had the #1 selling jersey, and other merch is selling well. I saw Commanders merch on the cruise I took in Alaska for Pete's sake. I see at the grocery store, I see it when I go for runs, I see it all over the place in a much more meaningful way than I saw Redskins gear for the last 10 years because the team stunk and Synder was an ass. It's all over the place now.
If the brand is selling, then purely from a dollars and cents perspective, what's the net benefit for changing the brand? If the team had the year it did and the brand didn't sell, then that's a tangible reason to change the name. But enough people either like or tolerate or are getting use to the name to make the cost of making another change essentially not have any return on investment, because of the current sales.
And Harris knew he was going to have to pony up $2+ billy for a new stadium, plus other upgrades to the existing stadium + upgrades to the facility. If that's all the case plus the fact the brand is selling and generating revenue, I think it's just a cold hard dollars and cents decision: the return on investment isn't there. Why spend $20+ million dollars to satisfy the fan base when enough of them have moved on and are just buying Commanders gear and dealing with the brand.
I don't love the name. And I hate the uniforms. I wish they would have changed all of it. However, I don't know what would be better. I despise Redwolves as an option, probably more than Commanders even. Yeah, that puts me in the minority. But with no obvious new name + cost + ROI, I dunno. The decision might be disappointing, but it isn't surprising.
If the brand is selling, then purely from a dollars and cents perspective, what's the net benefit for changing the brand? If the team had the year it did and the brand didn't sell, then that's a tangible reason to change the name. But enough people either like or tolerate or are getting use to the name to make the cost of making another change essentially not have any return on investment, because of the current sales.
And Harris knew he was going to have to pony up $2+ billy for a new stadium, plus other upgrades to the existing stadium + upgrades to the facility. If that's all the case plus the fact the brand is selling and generating revenue, I think it's just a cold hard dollars and cents decision: the return on investment isn't there. Why spend $20+ million dollars to satisfy the fan base when enough of them have moved on and are just buying Commanders gear and dealing with the brand.
I don't love the name. And I hate the uniforms. I wish they would have changed all of it. However, I don't know what would be better. I despise Redwolves as an option, probably more than Commanders even. Yeah, that puts me in the minority. But with no obvious new name + cost + ROI, I dunno. The decision might be disappointing, but it isn't surprising.



