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- Mechanicsville, MD
- Alma Mater

As Wolves logo designs go…I always thought this one was the most NFL ready. Has just the right amount of menace.


Overall I agree.I know this isn't a popular opinion (it wasn't where I brought it up the last time either) BUT... I have to say the name and brand first and foremost needs to speak to the local fanbase. D.C, Maryland, and Virginia.
I love and appreciate the fact that as the Washington Redskins we had a national fanbase largely due to our Native American branding. I would say it's highly unlikely any new name or brand has a direct link to any Native American imagery. There are subtle ways to connect to that past though, (your top 3 choices) and I hope that they do find a way that works for all our fans. With that said, the season ticket holders are in the DMV. The people who spend the most on merchandise are in the DMV. Getting the DMV fans on board must be the focal point of any name or brand. If the national fans choose to stay with us...awesome, but what the fan who lives in Oklahoma or Georgia thinks must be secondary to what will connect with most to the money spenders here at home.
Commanders is not a good name, but it is a name that does make some sense for where the team plays. I think it is fair to surmise the Washington Commanders name, and brand is liked more here locally in the DMV than it is nationally...even if marginally. I do think that matters. Part of our problem as well is that this team plays in the Nation's Capital. We are expected to set the tone politically and socially...and if the tone is currently moving society away from people as mascots...we are not going to go "backwards."


Overall I agree.
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I also admit my support for Redwolves is more keeping the name close to Redskins than it is that I like the name itself.
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But I would argue that the name Federals better captures the DMV than Commanders does. This is a Federal government area, not military one.


Here's my problem with them coming out and saying, "Hey, the rebrand isn't done yet, but at some point, we'll be moving on from the Commanders name"...to me, at that point, they cease to sell any more merch. No one is going to buy Commanders stuff if they KNOW that 1-2 years from now it will be replaced.
Yep. The goal in choosing a name is as much finding one that most will like as it is finding one few will hate. With Commanders, Snyder managed the opposite. He found a name that most hated and few liked.There is a significant % of the fanbase that thinks 'WFT' is patently stupid. Whether that was originally an 'eff you' to NFL brass or the most unimaginative alternative in renaming history, other NFL fans openly mocked it - and it deserved mocking. It appeals to some because it isn't 'Commanders'. I mean, why not rename them 'Not the Commanders'?
If you are the Harris group, and decide to rebrand, your most basic hope is that you pick a name the vast majority of fans will support and can live with. I don't think 'WFT' meets that basic requirement, but that's just my opinion. I would actually vote to stay with 'Commanders' if that was the alternative.




