Everything in the NFL industry is about hype, Redskins are no different and did it not keep us glued to this forum and media outlets?
No such thing as a media vacuum anymore and a lot of it is dictated by the NFL itself. Just making (innocent) inquiries will get agents online to spread the word, that's what they do.
I'm pretty sure that most events of this type have had introductory pressers, going back to whenever, regardless of who owned and managed this team.
Hate it or love it, we're all willing participants.