(reply to McD), I believe it's only a matter of time before the name is changed.
We have a similar situation here in the Premier League with my team Tottenham Hotspur (appears I seem to love a bit of sport team name controversy), and our use of the collective term 'yid army' to describe ourselves as Spurs fans. Used as an insult by rival supporters, 'Yid', (literally 'Jew', derived from 'Yiddish', ''a language spoken as a vernacular by Jews in Europe''), often prefixed 'dirty' etc, was hurled in our direction from the stands, due to the high number of Jewish migrants that flocked to Tottenham in North London after the war.
As a counter to the often vile abuse, Spurs fans dubbed themselves the 'yid army', and have worn it as a badge of honour ever since, using deep, gutteral 'Yid Army' shouts as a rallying cry both home and away. Over the years, as our adoption of it was heavily dulled as an insult, it's no longer a middle finger to opposing supporters seeking to insult us, but, as I say, a rallying cry for the team and fellow fans to pick up its efforts.
Much like the 'Redskins', the debate over its context has reared it's head a few times over the years, and gone away again, but it seems now that too much pressure is coming from too many directions to sit back and wait until it goes away.
I can tell you that the club has handled the matter appalingly; sending out fan 'consultation' documents (the process was outsourced, documents went straight to peoples junk email folders, and only 11,500 responses were recieved from an utterly farcical 'rigged deck' of a questionnaire). They have also been handing out banning orders like they're going out of fashion. 3 Spurs fans are awaiting court dates for racially aggravated incitement. All this while Chelsea and West Ham fans turn up and hiss (simulating gas chambers) throughout the game and other such charming things...
The difference I suppose is that one is easier to 'police' than the other. Redskins merchandise will be withdrawn and replaced in the hope that over time people will just get used to it. The parallels will begin in say 5 years when FedEx stewards start handing out banning orders to any fan heard uttering 'Redskin' in whatever way it was intended to be recieved. It will happen!
While it's horribly unfair that fans of Tottenham are given banning orders from the stadium of their home team for doing no more than cheering on their team, while opposing fans hiss away and salute to their hearts content, my default question is always 'what will our stadia be like in 50 years? My feeling is that youngsters attending Spurs games in 50 years will consider it fairly barbaric that we ever used 'the Y word' in any context. I can't help but think that 'Redskin' is just as much of a dinosaur.
And not to completely alienate myself from you guys on this, my first lengthy post, I see this as an inevitability, and not something that will recieve my backing.