Team performance is its own identity that helps in sales more than making the logo look good.
I look at the branding being a sound visual identity independent of team performance.
Wins, players, coaches, GMs, they all come and go. But the branding is what stays around. And I want a Commanders...
I worry that ambiguity does not help define a visual identity.
Ambiguity worked with the earliest teams in the NFL; the ones that didn't have an animal for a team name. (Packers, Giants, Browns).
But today, if you want to market a name, you need a symbol that people can wrap their heads...
Counter point: All those teams had those letters for helmet logos since way in the beginning of their tenure. Most of those teams are older than WSH. We can't act like we had this logo the whole time like GB, CHI, NYG, and SF have. All new teams have a visual logo on their helmet. Even TEN put...
I didn't put the chain on the helmet design because it wouldn't make it on the helmet no matter how much we explain it is not feathers.
As for the silver/iron color, I have this color on the dog tag.
It isn't all black. It's hex code is #323232. I call it Camoflauge Black.
Well I made a shirt design that uses the beads in the dog tag chain to LOOK like feathers. I am certain anything hints of the feathers or spears will not be allowed in future branding. But you can use this to bring the gap between past and future.
As for reinforcing the new identity with a...
Of course I don’t expect 100%. I always say the Aesop line “Please all, and you will please none”. But this is exactly what Josh Harris is going to have to deal with when it comes to the unis. Trying to please Redskins fans as well as Commanders fans. But adding logos is a bigger need. It makes...
Honestly I should have kept the uniform tweak designs to myself.
All of these posts talking about how the dog tag doesn’t work just sounds like nobody wants to make the name Commanders work on its own.
My expand the brand campaign would not replace the W on the helmet, it would be an...
Might as well throw my hat into the Uni tweak ring.
-With my campaign to expand the brand, adding a soldier dogtag to the brand can give the helmet the closest tribute to the old team.
-I replaced the current jersey numbers with the alternate numbers in proper home and away colors
-I used the...
I got the improvement:
That extra 1/16th note used on “Com”? I moved it to the word “to”. The flow is so much better.
As for the third line, I changed it to “Brave our fortune favors”. People wanted the word “Braves” back so much that this is the best way it can return. By the way this line is...
I know the fanbase will push for as much Redskins elements as possible for the foreseeable future.
But there has to be a point where we need to have the Commanders name/brand stand on its own.
If we were a name that faintly hearkens back to the Redskins, then we would have a much easier attempt...
This is the perfect place for me to state my case with freedom of space!
FTR, I am not a fan of the name, but the name is not going away; so I swallow the pill.
What WSH currently has for branding however is not exciting enough for me to move closer. We went from 4 branding elements as...