Fansince, the Hyundai Kia Automotive Group-which is a part owner of Kia Motors is currently the leader in "bang for the buck" car manufacturing. They are the fourth largest auto manufacturer in the world after Toyota, GM, and Volkswagen. Both brands-especially Kia-have made considerable strides in improving the quality of their vehicles while maintaining a very aggressive pricing policy and are capturing sales from the major Japanese brands in all but the upper level luxury area. They are especially adept at having an unusually full standard equipment lists at prices thousands of dollars below the major competitors. I expect to see more interesting models from them in the near future-Kia's planning to introduce several hybrids and an all-electric version of the Sportage crossover.