Tackling the Washington Redskins

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Sarge

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http://www.newsweek.com/id/227815

Despite a five-year losing streak, the defection of its most important Beltway fans, and a key management shake-up, the Skins generate more revenue than the Yankees. How is that possible?
 

servumtuum

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I realized something after having read your article for the second time. Snyder is very, very good at what he does.

His genius at marketing is in identifying the customer base and mastering its psychology and flooding them with various types of marketing efforts-and holding an ace up his sleeve when they begin to waver. With Bruce Allen he has offered the most alluring and addictive bait possible to a Redskin fan in the midst of a crisis of faith.

Hope.

Pure genius-gotta admire that.
 

Billfishead

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Yeah, when it comes to marketing and making money he's a rocket scientist. When it comes to football, he's an idiot.
 

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