Lanky Livingston
Guest
Half of my family is Sicilian, and half is Irish. The Sicilians are like me - EVOO is garbage. Like I said, just because tv and magazines want you to believe EVOO is the olive oil god and most popular, doesn't mean it is. Prior to the late 90's, most grocery stores didn't even carry it. Next time you go shopping, look at the olive oil. Most of what everyone carries is either virgin or pure. The EVOO gets maybe a couple of facings. It isn't as popular as the hype would lead you to believe.
Most restaurants I worked in when I was young didn't use it, and my brother in law refuses to put it in the restaurants he runs (he is executive chef/buyer for a lot of the restaurants run by Holiday Inn along the mid atlantic)
I have good friends who are 100% Italian and buy EVO in bulk, in those big tin can containers. Its a staple in their kitchen that they wouldn't cook without. Also not sure where you shop, but there is a ton of extra-virgin being sold at the stores I shop at.
But you're right, its all about personal preference. I like the flavor, so I will continue to use it.