Not sure it was intended as a "news story" to be honest. Just an offseason filler piece from Keim "covering" an event where someone stuck the obligatory mics in Snyder's face.
I don't see anything in his comments that speaks to his character one way or another. Pretty standard answers to standard questions about a regime change in pro football franchise.
Bottom line, Snyder is never going to be the kind of owner who is engaging or dispenses memorable nuggets. Just not his thing ... the man has never been comfortable speaking publicly. Not sure that reflects badly on him though. Few among us can be consistently charming and witty when the lights and are on and every word, inflection and facial tic are instantly parsed to the nth degree by a competitive free press and burgundy and gold obsessed fan base.