Let's end on a Cowboys rant. The Cowboys remind me of the Kardashians in that their strongest talent is a relentless ability to remain relevant. Much like the Kardashians successfully created the illusion that they should be famous, the Cowboys successfully created the illusion that they should be a Super Bowl contender. And they didn't even have to leak a sex tape to do it. You know what Dallas' record has been since 2000? 82-78. You know how many playoff games it has won over that stretch? One. That's right … one more playoff win than Buffalo and Detroit.
As with the Kardashians, it's all about the packaging.......
http://sports.espn.go.com/espn/page2/story?page=simmonsnfl2010/100909
Couldn't have stated it better.