But what is there to be self aware about? It was an innocent comment (we all agreed) that was twisted, chopped, and spit out for the world to use. He didn't just say he was the best...he explained why everyone thinks that. I'd put more blame on the mediots/fans for buying in to it than the guy who just said he needs to believe he's the best and has to go prove it.
I don't wanna beat this horse too much. I know some love how gruden is during press conferences and some don't. Some take what I say with a grain of salt and some get insulted. I guess it's a matter of perspective and what you're looking to see.
I got you, and you're right, we all know it was taken out of context, but he said it. He qualified it, but you KNOW that's going to be left out. Next time... just don't ever use those words in that context. Say something like "I believe I have the ability to be successful and I work toward that every day, to one day be the best." Same message, different order of words, different result... that's all i'm saying.